Lessons from Language.

Did you know that even though the word “priority” entered the English language in the 1400s, its plural version, "priorities," only came into existence in the 1940s?

And if you think about it, it makes complete sense. One cannot have multiple priorites at the same time. It beats the whole purpose of having a priority in the first place. If you have multiple of them them, you actually don’t have one.

Your priority may change from day to day or even from hour to hour, but it is important to focus on one at a time. When we try to tackle multiple tasks simultaneously, it often leads to lower quality work or incomplete tasks.

This is coming from the person who is simultaneosly writing a newsletter, runs a podcast, is head of production at a an agency and has just started his own agency.

I have a lot going on right now, which I am loving. There's plenty to do, and I have a clearer direction. However, I need to learn how to prioritise and when to do so.

Although this newsletter is not a priority, it has become a healthy habit for me. It provides a great way to put my thoughts on "paper." It will be fun/interesting to look back on all these thoughts in a year's time when I hopefully start seeing the fruits of all the seeds I am planting now.

I only had 20 minutes to write this week's piece. It's probably the shortest one to date, but I would put it in my top 5. By "top 5," I don't necessarily mean the best, but rather the letters that have resonated with me the most as a reader.

So with that said, on to my next priority → coffee.

Lots of love,

Koko

I have one podcast recorded with the man Ashley Verse, which will be out sometime this week.